The primary goal of this project was to improve the overall performance of TNT Sales’ website by fixing technical issues, enhancing speed, and implementing full SEO optimization to increase online visibility and organic traffic.
Website Speed Issues: TNT Sales’ website was experiencing slow load times, which not only harmed the user experience but also negatively impacted SEO rankings. Research showed that users were bouncing off the site before engaging with the content, leading to reduced opportunities for conversion.
Technical Errors: The website had several broken links, improperly optimized images, and was not fully responsive on mobile devices. This made it harder for users to navigate the site, particularly on smartphones and tablets, and hurt the site’s overall ranking in search results.
Low Organic Traffic: Despite a strong product offering, TNT Sales was not getting the organic traffic required to generate quality leads. This resulted in missed sales opportunities and hindered brand visibility.
SEO Optimization Gaps: The website was not fully optimized for search engines, with improper keyword targeting, lack of relevant meta tags, missing alt text for images, and inefficient site architecture that hindered crawling and indexing by search engines.
Website Speed Optimization
Technical Fixes & Mobile Optimization
Local SEO Strategy
Improved Website Speed: The website load time was reduced by 40%, significantly enhancing user experience, reducing bounce rates, and improving rankings on search engines.
Increased Organic Traffic: Organic traffic increased by 30% within the first three months, due to the targeted keyword optimization and improved site structure.
Better Search Engine Rankings: The website saw a substantial boost in rankings for key target keywords, with several of them moving from the second page of Google to the first, making it more visible to potential customers.
Higher Conversion Rates: The conversion rate on key landing pages improved by 25% as a result of better-optimized landing pages, clearer CTAs, and a smoother user experience.
Enhanced Mobile User Experience: Mobile traffic increased by 20%, as the website was now fully optimized for mobile devices, providing an improved user experience across all devices.
Why Choose Us?
With a proven track record of handling website optimization and SEO for various clients in the logistics and industrial sectors, I successfully enhanced TNT Sales’ website’s performance. Through technical improvements, speed optimization, and a comprehensive SEO strategy, the site now attracts more qualified traffic and generates more conversions. Let’s discuss how we can apply these strategies to grow your business online.
